Copywriter & CREATIVE DIRECTOR
keenercreative.com / 646-483-2271 / dkeener1@gmail.com
Strengths: writing like a human, explaining complicated products, collaborating with clients, originality, visual storytelling, humor.
Writer and leader at New York agencies: Ogilvy, Grey, MRM/McCann, iCrossing, TBWA Chiat\Day.
Experience in mobile, renewable energy, financial services, Medicare, pharma, entertainment, hospitality and many others.
Experience in B2C, B2B, CRM, TV, video, social media, email and print.
Recognized by One Show, AdWeek, The Addys and others.
COPYWRITER-IN-CHIEF, COPY FOR THE PEOPLE (SOLE PROPRIETOR)
New York, NY | JUNE 2021 – PRESENT
Clients: Optimum, Our Next Energy (ONE), Healthpilot, Gannett/USA TODAY, Momentum, Dune7.
Wrote in all channels for high-volume Optimum client and was creative director for all B2B work.
Developed first (and almost first) marketing messaging for electric vehicle battery startup.
Turned highly technical documents, research and engineer interviews into consumer-facing B2B copy.
Wrote and provided creative direction for Our Next Energy’s website, marketing brochure, customer sales sheets, trade shows, videos and social media.
Wrote educational articles (SEO), social posts, email CRM, video and website copy for Healthpilot, an online marketplace for seniors seeking Medicare plans.
Maintained deep knowledge of Medicare program benefits and federal marketing regulations.
Co-created Medicare Advantage CRM strategy.
CREATIVE DIRECTOR, MRM/MCCANN
New York, NY | APRIL 2018 – March, 2021
Clients: Cigna, Samsung, USPS, Lysol.
Led creative for Samsung Mobile global CRM and Cigna direct response and digital campaigns for seniors.
Pitched and won Lysol account, creating winning campaign idea.
Provided creative direction on USPS “New Routes” enterprise campaign.
CREATIVE DIRECTOR, icrossing
New York, NY | September 2014 – March, 2017
Clients: Amazon, Avon, Daily Burn, DIRECTV, Humana, TD Bank, Voya.
Created Amazon Flex recruiting campaign “What Do You Flex for?” and led creative.
Created TD Bank “Rolling Renovation,” a 71-stop tour promoted locally in digital and traditional channels.
Served as interim ECD from Nov. 2016 to Jan. 2017, managing creative team, building new client relationships and helping to win new accounts.
Creative Director, Grey Advertising
New York, NY | March 2012 - August 2014
Clients: Volvo, AARP, Olive Garden, Robitussin, Hess Toy Truck, Ally Bank.
Creative Director, Ogilvy & Mather
New York, NY | June 2005 - September 2011
Clients: Time Warner Cable, TD Ameritrade, Six Flags, Siemens.
Created “Barbecue Boys” campaign for Time Warner Cable Texas.
Web Marketing Assoc. WebAwards 2007, Six Flags—Best Website (Family).
Silver Addys (New York and District) 2007, TD Ameritrade —Interactive Campaign.
Senior Copywriter, TBWA Chiat\Day
New York, NY | April 2001 - May 2005
Clients: Aricept, ABSOLUT Vodka, NEXTEL, Embassy Suites Hotels, NYC Board of Education.
Bronze Pencil, One Show Interactive 2003 & 2002, ABSOLUT Vodka.
Associate Creative Director, US Interactive
New York, NY | June 1997 - September 2000
Clients: Adidas, Royal Caribbean, Network Solutions, The Ad Council.
B.A. Queens College, C.U.N.Y., Queens, New York