Copywriter & CREATIVE DIRECTOR

keenercreative.com / 646-483-2271 / dkeener1@gmail.com

  • Strengths: writing like a human being, explaining complicated products, originality, visual storytelling, humor, creative leadership.

  • Category experience in renewable energy, financial services, Medicare, pharma, entertainment, hospitality and many others.

  • Experience in brand, B2B, CRM, video, social media, email and print.

  • Recognized by One Show, AdWeek, The Addys and others.

  • Led multiple accounts and an entire creative department.

COPYWRITER-IN-CHIEF, COPY FOR THE PEOPLE (SOLE PROPRIETOR)

New York, NY | JUNE 2021 – PRESENT

Clients: Our Next Energy (ONE), Healthpilot, Gannett/USA TODAY, Momentum, Dune7.

  • Developed first (and almost first) marketing messaging for electric vehicle battery startup.

  • Turned highly technical documents, research and engineer interviews into consumer-facing B2B copy.

  • Wrote and provided creative direction for Our Next Energy’s website, marketing brochure, customer sales sheets, trade shows, videos and social media.

  • Wrote educational articles (SEO), social posts, email CRM, video and website copy for Healthpilot, an online marketplace for seniors seeking Medicare plans.

  • Maintained deep knowledge of Medicare program benefits and federal marketing regulations.

  • Co-created Medicare Advantage CRM strategy.

CREATIVE DIRECTOR, MRM/MCCANN

New York, NY | APRIL 2018 – March, 2021

Clients: Cigna, Samsung, USPS, Lysol.

  • Led creative for Samsung Mobile global CRM and Cigna direct response and digital campaigns for seniors.

  • Pitched and won Lysol account, creating winning campaign idea.

  • Provided creative direction on USPS “New Routes” enterprise campaign.

CREATIVE DIRECTOR, icrossing

New York, NY | September 2014 – March, 2017

Clients: Amazon, Avon, Daily Burn, DIRECTV, Humana, TD Bank, Voya.

  • Created Amazon Flex recruiting campaign “What Do You Flex for?” and led creative.

  • Created TD Bank “Rolling Renovation,” a 71-stop tour promoted locally in digital and traditional channels.

  • Served as interim ECD from Nov. 2016 to Jan. 2017, managing creative team, building new client relationships and helping to win new accounts.

Creative Director, Grey Advertising

New York, NY | March 2012 - August 2014

Clients: Volvo, AARP, Olive Garden, Robitussin, Hess Toy Truck, Ally Bank.

Creative Director, Ogilvy & Mather

New York, NY | June 2005 - September 2011

Clients: Time Warner Cable, TD Ameritrade, Six Flags, Siemens.

  • Created “Barbecue Boys” campaign for Time Warner Cable Texas.

  • Web Marketing Assoc. WebAwards 2007, Six Flags—Best Website (Family).

  • Silver Addys (New York and District) 2007, TD Ameritrade —Interactive Campaign.

Senior Copywriter, TBWA Chiat\Day

New York, NY | April 2001 - May 2005

Clients: Aricept, ABSOLUT Vodka, NEXTEL, Embassy Suites Hotels, NYC Board of Education.

Bronze Pencil, One Show Interactive 2003 & 2002, ABSOLUT Vodka.

Associate Creative Director, US Interactive

New York, NY | June 1997 - September 2000

Clients: Adidas, Royal Caribbean, Network Solutions, The Ad Council.

B.A. Queens College, C.U.N.Y., Queens, New York